IQOS ILUMA i PRIME Seletti Limited Edition in Dubai and Across the UAE

Most devices are designed to slip discreetly into a pocket, but this one was created to turn heads. The ‘IQOS ILUMA i PRIME Seletti Limited Edition’ is a collaboration between IQOS and the Italian design house ‘Seletti,’ a brand renowned for its playful, pop-art-inspired designs. The result is a device that combines black and gold hues with Seletti’s signature ‘zig-zag’ pattern.

IQOS ILUMA i PRIME  Seletti Specifications

The Colors: Black, Gold and That Zig-Zag

Its base color is deep black, overlaid with a sharp, zigzagging golden pattern, the very design for which the ‘Seletti’ brand is best known. It features a striking color contrast, and the design easily catches the eye even from the other end of the table.

The touch of gold is not limited to the print alone; the holder features a gold-anodized finish and an aluminum ring, lending the device an aesthetic appeal akin to jewelry. The entire collection incorporates a variety of textures and finishes such as glossy, satin, and hammered, meaning the tactile experience of holding the device differs from the visual impression conveyed by photographs.

It suits people who want their device to look like an accessory rather than a gadget.

Why It Is a Limited Edition

Seletti’s creative director has described this partnership as a unique blend of innovation and boldness. The design has also received recognition from the ‘Red Dot Design Award,’ where it was hailed as a collector's item. It is worth noting this if you appreciate adding items to your collection that are not in perpetual production; once the stock runs out, this edition will no longer be available.

What Sits Under the Design

Looks aside, this is still an IQOS ILUMA i PRIME, so the technology is the same:

• SMARTCORE INDUCTION SYSTEM™ heats without a blade.
• Touch screen shows device information and the status of your experience.
• Pause Mode lets you stop an experience and pick it up again later.
• FlexPuff may add extra puffs, depending on how you use the device.
• FlexBattery gives you a choice of battery modes.
• Auto Start begins heating as soon as a compatible SMARTCORE STICK™ goes in.

In the Box

• IQOS ILUMA i PRIME Holder
• IQOS ILUMA i PRIME Pocket Charger
• Charging Cable

Sticks for Your Device

The device works with compatible TEREA SMARTCORE STICKS™. To pick your first pack, start here:

• Indonesian sticks
• Japan range
• Kazakhstan option

If you prefer a simpler color, the full ILUMA and ILUMA Prime range has other finishes.

IQOS ILUMA i PRIME Seletti FAQs

What color is the IQOS ILUMA i PRIME x Seletti Limited Edition?

This features a black-and-gold design. The main body is deep black, overlaid with a golden zig-zag pattern by Seletti. The holder boasts a gold-anodized finish and includes an aluminum ring. Its surfaces combine glossy, satin, and hammered textures, so the actual product looks slightly different from how it appears in the photos.

How is this different from a regular ILUMA i PRIME?

The difference lies in its design. Like the standard ILUMA i PRIME, the Seletti edition features the SMARTCORE INDUCTION SYSTEM™, a touchscreen, Pause Mode, FlexPuff, FlexBattery, and Auto Start capabilities. What sets it apart is its exterior appearance: the use of black and gold colors, a zig-zag pattern, and intricate gold detailing.

Which sticks can I use with it?

Only compatible with TEREA SMARTCORE STICKS™. HEETS™ sticks do not work with this device. You can browse Indonesian sticks, the Japan range, or the Kazakhstan option.

How quickly can I get it in the UAE?

Delivery to Dubai, Sharjah, and Ajman takes 1 to 2 hours. Products are delivered to other areas of the UAE within 12 hours. Delivery is free for orders exceeding 400 Dirhams; a charge of 30 Dirhams applies to orders below this amount. You can make payments via cash on delivery or card.